Robin hood marketing by katya andresen book resume. Andresen explains ten proven marketing principlessuch as get people to do something specific. Stealing corporate savvy to sell just causes, was published in 2006, right about the time that i started. Jun 30, 2006 anyone who has raised funds for a nonprofit organization or charitable cause will recognize the marketing techniques described in katya andresens book robin hood marketing. Katya andresen, a veteran marketer and nonprofit professional, demystifies winning marketing campaigns by reducing them to ten essential rules and provides entertaining examples and simple steps for applying the rules ethically and effectively to good causes of all kinds. The robin hood rules steal from the winning formulas for selling socks. In this book, she identifies the basic marketing principles used by many corporations and shows nonprofits how to use them. An ebook reader can be a software application for use on a computer such as microsofts free reader application, or a booksized computer this is used solely as a reading device such as nuvomedias rocket ebook. Stealing corporate savvy to sell just causes, katya was featured in the e. Katya andresen robin hood marketing columbus foundation. She is the author of the book, robin hood marketing. Katya andresen is the author of the book, robin hood marketing.
Stealing corporate savvy to sell just causes by andresen, katya isbn. In the introduction to robin hood marketing, katya andresen opens with an experience that changed how she thought about marketing. She is also a coauthor of a chapter in the book people to people fundraising social networking and web 2. Indeed, her examples of the marketing tactics of forprofit companies will be familiar to most americans, as will her message to nonprofits. Katya andresen is the ceo of the education media company cricket media. Andresen, until recently the chief operating officer and chief strategy officer of network for good, has been a journalist, a marketer, and a nonprofit executive. Everyone gets a bonus just for reading this article. Stealing corporate savvy to sell just causes and was featured in the ebook, nine minds of. The nonprofit marketing guide, by kivi leroux mill. At the time, i wasnt sure i could take on another book and successfully read and write about it.
Stealing corporate savvy to sell just causes by andresen, katya april 28, 2006 hardcover. The robin hood rules steal from the winning formulas for selling socks, cigarettes, and even mattresses, with good. Stealing corporate savvy to sell just causes by andresen, katya april 28, 2006 hardcover on. Everything else i had read on nonprofit marketing before that was dry, serious, and academic. When i was offered a free copy of katya andresens book, robin hood marketing. She is also a coauthor with network for good ceo bill strathmann of a chapter in the book, people to people fundraising social networking and web 2. View katya andresens profile on linkedin, the worlds largest professional community. She developed the robin hood rules in working with dozens of local, national, and international causes in the united states, eastern europe, and africa.
Stealing corporate savvy to sell just causes, katya was featured in the e book, nine minds of marketing. Getting to the point author katya andresens personal blog on robin hood marketingthe concept of stealing corporate savvy to sell just causesand my life as a marketer, from washington dc to madagascar to points in between. Katya andresen foreword of the nonprofit marketing guide. Anyone who has raised funds for a nonprofit organization or charitable cause will recognize the marketing techniques described in katya andresens book robin hood marketing. Katya has a gift for making marketing concepts easily understandable. Stealing corporate savvy to sell just causes, was published in 2006, right about the time that i started blogging.
For my final posts this year, im featuring some of my favorite interviews on marketing from my book, robin hood marketing. Katya andresen, a veteran marketer and nonprofit professional, demystifies winning marketing campaigns by reducing them to 10 essential rules and provides entertaining examples and simple steps for applying the rules ethically and effectively to good cau. Andresen was coo and cso of network for good, a technology platform and saas enterprise for digital giving and social actions that was founded by aol, yahoo. Stealing corporate savvy to sell just causes, katya was featured in the ebook, nine minds of marketing. The robin hood rules steal from the winning formulas forselling socks, cigarettes, and even mattresses, with good advicefor. I cant wait to discuss and debate the robin hood rules with you and all the marketingprofs out there. The answer is marketing, and whether youre a nonprofit executive or a. Stealing corporate savvy to sell just causes and was featured in the e book, nine minds of marketing. Today, i quote five laws on branding from my talk with raphael bemporad of bbmg.
In past book club segments weve covered social media, branding, and communications. Awardwinning author, book publishing and marketing expert kirt manecke will help you with selfpublishing, marketing, sales, amazon, public relations and more. Katya andresen katya andresen, a veteran marketer and nonprofit professional, demystifies winning marketing campaigns by reducing them to ten essential rules and provides entertaining examples and simple steps for. Katya andresen, a veteran marketer and nonprofit professional,demystifies winning marketing campaigns by reducing them to tenessential. Im absolutely thrilled to announce that my book robin hood marketing has been selected for the marketingprofs book club. The robin hood rules steal from the winning formulas forselling socks, cigarettes, and even mattresses, with good.
Do as the private sector does and act according to the perspective of the. A priest, a rabbi, and a communications pro walk i. Stealing corporate savvy to sell just causes, katya was. These 4 brands are thriving at defining moments adweek. Andresen wrote a book to really kickstart your forwardthinking, new approach to cause marketing. Katya andresen, a veteran marketer and nonprofit professional,demystifies winning marketing campaigns by reducing them to tenessential rules and provides entertaining examples and simple stepsfor applying the rules ethically and effectively to good causes ofall kinds. She saw a nonprofit organization taking a businessminded, resultsoriented approach to its cause as most corporations do. I just finished reading robin hood marketing by katya andresen and i recommend it for every nonprofit.
She sent it to me a while ago but ive only been able to read it in 510 minute chunks as i could fit it in and finally finished it when i had jury duty this week. And as usual with ck and the fine folks at mp, theres a ton of bonuses. Fundraising success magazine named her fundraising professional of the. Stealing corporate savvy to sell just causes, josseybass i hesitated. At the tip of robin hoods arrow is the action that you, the marketer, want to instigate. Your handydandy guide to social marketing books weinreich. View katya andresen s profile on linkedin, the worlds largest professional community. Robin hood marketing by katya andresen overdrive rakuten. Katya andresen svp card customer experience capital one. She has trained hundreds of causes in effective marketing and media relations, and her marketing materials for nonprofits have won national and international awards. For my final posts this year, im going to publish some of my favorite interviews on marketing from my book, robin. Katya andresen, a veteran marketer and nonprofit professional. Robin hood marketing is very straightforward and its author, katya andresen, employs a clever mnemonic device an arrow to help students remember how the strategic marketing process works. She is also a coauthor of a chapter in the book, people to people fundraising social networking and web 2.
Robin hood marketing shows us marketing is key to fundraising. The author pairs down 10 essential traits of the best marketing programs, and illustrates with example the successful strategies used to sell socks, cigarettes, and mattresses. Stealing corporate savvy to sell just causes, katya was featured in the e book nine minds of marketing. Katya has trained thousands of organizations in effective marketing and online engagement, and her marketing materials have won national and international awards. Hoteltonight uses welltimed, locationbased offers in. Robin hood marketing audiobook katya andresen audible. An excellent crash course in customer serviceread it to become a quick study at delighting those you serve. Strategic communications for nonprofit organizatio. To illustrate the point, lets look at four brands that have done a great job making the most of defining moments. She so clearly points out that our passion for our causes doesnt always translate to the average citizen taking or not taking action. Stealing corporate savy to sell just causes by katya andresen. Ive just finished reading katya andresens new book robin hood marketing.
I love you, katya andresen nonprofit marketing guide. Robin hood marketing is very straightforward and its author, katya andresen. Getting to the point author katya andresen s personal blog on robin hood marketing the concept of stealing corporate savvy to sell just causesand my life as a marketer, from washington dc to madagascar to points in between. Dec 07, 2010 katya andresen is vice president of marketing at network for good, the internets leading charitable giving site. Katya andresen is the author of robin hood marketing 3. Indeed, her examples of the marketing tactics of forprofit. Join facebook to connect with katya andresen and others you may know.
Stealing corporate savvy to sell just causes hardcover. Stealing corporate savvy for just causes and is a contributor to several books on social causes, marketing and social media. Next, there is a link to social marketing expert nedra kline weinreichs 20page paper on her quick guide to changing the world. Katya andresen how do you motivate people to give money, take action, or otherwise advance your worthy cause. Do as the private sector does and act according to the perspective of the people. In the spirit of robin hood, the book is about stealing corporate knowhow and. At the tip of robin hood s arrow is the action that you, the marketer, want to instigate. Stealing corporate savvy to sell just causes and was featured in the ebook, nine minds of marketing. Everyday low prices and free delivery on eligible orders. I love you, katya andresen kivis nonprofit communications blog.
Katya andresen, a veteran marketer and nonprofit professional, demystifies winning marketing campaigns by reducing them to 10 essential rules and provides entertaining examples and simple steps for applying the rules ethically and effectively to good causes of all kinds. Stealing corporate savvy to sell just causes, katya was featured in the ebook nine minds of marketing. I wrote the book robin hood marketing, which demystifies winning marketing campaigns by reducing them. Katya andresen is vice president of marketing at network for good, the internets leading charitable giving site. Stealing corporate savvy to sell just causes and is also an author featured in people to people fundraising social networking. She saw a nonprofit organization taking a businessminded, resultsoriented approach to its cause as most corporations do and saw its success. Robin hood marketing teaches us about effective nonprofit marketing campaigns through example. The blogger goes on to say how great this book is for marketing ministries. Now were turning to the world of nonprofit and causerelated marketing. On to the final 5 books in my top ten list of business books for 2006. In the spirit of robin hood, the book is about stealing corporate knowhow and applying it to good causes.
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